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Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.
| Publisher | Adams Media |
| Publication date | August 1, 2011 |
| Edition | 1st |
| Language | English |
| Print length | 216 pages |
| ISBN-10 | 0321660765 |
| ISBN-13 | 978-0321660763 |
| Item Weight | 14.4 ounces (408.24 grams) |
| Dimensions | 7 x 0.42 x 9 inches (17.8 x 1.1 x 22.9 cm) |
Individuals looking to enhance their design skills with practical guidance on logo creation and brand identity.
Entrepreneurs needing to understand branding concepts to create effective and memorable logos for their ventures.
Students studying branding and marketing can benefit from insights on designing logos that resonate with audiences.
Experienced designers seeking advanced techniques or specific software instructions may find the content too basic.
Logo Design Love (Voices That Matter)
Logo Design Love, written by David Airey, is a must-have book for graphic designers and anyone interested in creating iconic brand identities. The book provides valuable information and insights into the world of logo design. Airey's passion for logos is evident throughout the book, making it a delightful read for those who share the same enthusiasm. The author's expertise in the field shines through, providing readers with a comprehensive understanding of what it takes to create a successful logo. One of the standout features of Logo Design Love is its practical approach. Airey not only delves into theory and design principles but also offers helpful tips and advice based on his own experiences. Whether you're a novice or a seasoned designer, you'll find something valuable in this book. The book's content is well-organized, making it easy to follow along. Airey covers topics such as research, sketching, typography, color theory, and logo presentation. The use of real-life examples further enhances the learning experience, allowing readers to see the concepts in action. While the focus of Logo Design Love is on logos, the book also touches on broader branding principles. This provides a holistic view of the design process and how logos fit into the larger brand identity ecosystem. In terms of reception, customer reviews indicate a positive experience with the book. Many reviewers have praised the practicality and usefulness of the information provided. The book has been recommended for both graphic designers and logo enthusiasts alike.
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